Business Showcase: Audi Immersive In-Car Entertainment

The “Audi Immersive In-Car Entertainment” project presents a novel approach to experiencing movies, TV series, and streaming content in an automobile with all of your senses. The car remains stationary; only its body moves—to match the images the occupants are seeing. They are immersed into the world of the movie as seat vibrations, sound, and interior light animations intensify this effect. Exciting car chases, stormy winds, and even the heat of a ride through the desert can be felt with the viewer’s own body.

Learn more about this project from Audi tech expert at CES 2019:

View our live experience of the “Audi Immersive In-Car Entertainment” system.

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